The platform is rolling out a fresh option that enables them to lessen the volume of AI-created media appearing in their streams. This initiative comes as the platform disclosed that it presently contains over 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a global rollout. This shift coincides with a rise in AI content, driven by recent AI video creators.
The Broader AI Trend
It has been noted that approximately 10% of the quickest rising content creators on another major platform only show AI-generated videos. A large amount of this content is classified as “AI slop”, a label for inferior, factory-style content that is often illogical or dreamlike.
“We know from our community that many people enjoy content produced via AI tools, ranging from AI artwork to informative clips, and we aim to offer the community the power to adjust the amount of that, based on their own likes,” said a platform representative.
Scale of AI Content
TikTok announced that there are presently 1.3 billion videos on its network labeled as AI-generated. In total, more than 100 m media items are uploaded to the app daily, making AI-generated material a minor part of its total content library.
Customizing Your Feed
Users will be able to limit or boost the level of AI content they watch by using the “manage topic” option in the platform and choosing AI-made media. Additional categories that currently be adjusted under the setting encompass news, style, aesthetics, and movement.
Content Labeling and Policies
The platform’s rules require content makers to tag convincing artificially created content, and it prohibits malicious AI impersonations of celebrities or emergencies. Any believable artificial content that is not labeled can be taken down under its terms of service.
In addition, the service will from now on apply an “AI-made” watermark to content produced via its proprietary AI systems, or identified by an industry-wide initiative for spotting artificial media. This step is designed to help prevent users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The company is furthermore establishing a two million dollar educational fund for specialists and organizations to produce learning resources about responsible artificial intelligence. This program will assist non-profit groups focused on teaching coding and technology.
Moderation Strategy
TikTok has supported its safety measures, during controversy over plans to lay off hundreds of review team members in the UK. The company is set to eliminate hundreds of positions in its content moderation department in its British office, with trade unions and internet security professionals expressing worry that people are being substituted by automated systems.
A company official stated that human moderation would continue to be important, but automated tools can safeguard staff by removing the most distressing content prior to it gets reviewed by humans. TikTok announced a 76% decrease in shocking and graphic content reviewed by safety staff over the past year due to the use of its AI tools.
It is vital to combine people and machines to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we further consider it’s extremely critical to minimize viewing of dangerous material as swiftly, which is where a extensive automated help is making a difference work at speed.”
